Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range)

Type
Book
Authors
ISBN 10
2940373124 
ISBN 13
9782940373123 
Category
INTERIOR ARCHITECTURE SCHOOL  [ Browse Items ]
Publication Year
2006 
Publisher
Pages
216 
Description
Design Management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. This book leads the student through the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design. Opening with a contextual overview of the subject, this book then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.  - from Amzon 
Number of Copies

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