Marketing Research: An Applied Orientation, Global Edition
Type
Book
Authors
ISBN 10
1292265639
ISBN 13
9781292265636
Category
BUSINESS SCHOOL
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Publication Year
2019
Publisher
Pages
888
Description
For undergraduate and graduate courses in marketing research. An applied and practical marketing research textWith a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry. - from Amzon
Number of Copies
1
